Let's talk consumers: a new blog navigating the complexities reshaping the consumer sector

Trends in the consumer sector are moving at a faster pace than ever. The shifting geopolitical landscape is influencing supply chain behaviours, and tough economic conditions following the pandemic are transforming consumer behaviour. Additionally, the ongoing trends of shrinking operating margins, compliance and regulatory pressures, alongside the speed of technological evolution, are adding to the challenges the consumer sector now faces on a global scale. 

Understanding how the consumer sector can stay agile and resilient to respond to trends as they arise is now imperative. Reacting to challenges and capturing opportunities presented by megatrends such as the sustainable consumer and the rise of e-commerce sales channels are equally critical.

Increasingly, consumers expect a global and more customised shopping experience. As well as access to off-the-shelf goods, consumers want the ability to build their own personalised products. They also want to belong to a community and benefit from additional services and purchasing proposals. The rise of the ethical consumer is also urging the sector to showcase its sustainable credentials in a more meaningful and holistic way. 

Innovating and adapting processes and frameworks to anticipate these trends will depend on how the sector navigates and uses the mass of detailed and mission-critical information it possesses. Business model innovation will need to be supplemented by gaining a more thorough picture of the consumer landscape as it progresses; where are the global pinch-points, what are the opportunities and how are peers in the sector responding?

Let’s talk consumers is a platform where carefully curated analysis and insights can help your organisation keep track of the latest challenges and opportunities as they appear. At Mazars, we will share our deep consumer sector connections and expertise at local and international levels gathered over many years to help clients understand the challenges, grab future opportunities and pre-empt threats.

Now, more than ever, businesses must anticipate customer decision-making and react to the factors that influence such decisions earlier. From analysing how Chinese consumers are shifting their lifestyle priorities to how brand partnerships are shaping the future of the luxury sector. Or how C-suite insights can help identify notable differences in business leaders’ approaches based on sector and location. We believe such knowledge sharing is key to managing change and driving value.

By sharing insights from Mazars’ consumer experts and perspectives from industry leaders, Let’s talk consumers aims to help you navigate future trends and find relevant solutions to become more resilient, perform and thrive.