How technology is transforming the retail landscape

Discussions on how Artificial Intelligence (AI) will impact the retail sector is rampant, but that is not the only tool retailers are looking at to improve their customer experience.

Augmented Reality (AR) is slowly becoming more popular within the retail sector with an increasing number of brands looking at what benefits it could bring whilst weighing up its risks.

In this article, our experts tackle some of the frequently asked questions on the topic of AR and its use in the retail space. …

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