Podcast | The four generations shaping luxury in China – with Dr Julie Laulusa
Podcast | The four generations shaping luxury in China – with Dr Julie Laulusa
Four generations of consumers are shaping the Chinese luxury market – Dr Julie Laulusa, managing partner of Mazars in China breaks down different customer tastes and trends in one of the world’s largest luxury markets.
Mentioned in this episode:
- “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee.
- “Chinese luxury brand consumers — a generational, gender and city-tier analysis” a study by Mazars.
- “Chinese consumers in 2021: how priorities in lifestyle consumption are changing” a study by Mazars.
Follow and listen to Let’s talk luxury
Let’s talk luxury is the Mazars podcast series about how and why luxury brands are undergoing a business model makeover. In each episode, luxury experts discuss what’s happening in the sector, including authenticity, circularity, new customer cohorts and retail experiences worth posting about.
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